To change the demographics of engineers and scientists - to increase the diversity of those pursing science, technology, engineering and mathematics (STEM) fields - the conversation must change. The University of Texas at Austin Women in Engineering Program and the Texas Girls Collaborative Project share effective imagery and messaging that engages K-12 students in formal and informal STEM education and excites them about the possibilities of STEM careers. Learn the latest research about engaging girls in STEM and explore the research-based best practices in messaging and hands-on activities that connect a diverse population in the excitement of STEM.